Using the Visibrain platform’s Quick Trends feature, we can see just how much of an effect the Shenmue 3 campaign had on overall Twitter activity for Kickstarter. With a link to the domain present in 23.5% of tweets, nearly one tweet in four linked to the Kickstarter campaign page. If we use the Visibrain platform to study top domains that tweets about Shenmue III linked to, we can see that was the most tweeted domain with 37,065 tweets. The huge interest in Shenmue III and the fact that it broke two records took the story beyond the scope of the video game world and into mainstream media. Kickstarter also got its fair share of attention. Sony and Shenmue weren’t the only ones getting a lot of publicity over the crowdfunding project. The message was retweeted 1,776 times between June 15th and June 19th, and was the third most retweeted post of the entire campaign.Ī project that put Kickstarter in the spotlight You did it! You funded Shenmue III *literally overnight* - congratulations, /3rVktKopOo- PlayStation June 16, 2015 The following morning, the Twitter account tweeted to confirm that the funding goal had been reached. The project was literally funded overnight, breaking two Kickstarter records as the fastest video game to raise 1 million dollars, and the fastest video game to raise 2 million dollars. Just 9 hours and 17 minutes later, Shenmue III reached its target of 2 million dollars. If we look at gender demographics, 81.9% of persons who tweeted about Shenmue III were men, which falls in with the idea that that video gaming is still a male-dominated industry. By the second day of E3, the hashtag had been used 6,433 times. The #SaveShenmue hashtag was used to get others involved and to encourage them to pledge. Fans sprang into action at the chance to make sure the game was made, and by 6.53 pm the news had already been tweeted 5,913 times. So it’s no surprise that when game creator Yu Suzuki revealed that it could finally be on the verge of being made, the fans went wild.Ī certain amount of teasing had already taken place before the official announcement, so Shenmue-lovers were waiting with baited breath on the day of the conference to find out if the rumors were true. The games were extremely popular and fans had been asking for the next part of the story for so long that Shenmue III had achieved near-legendary status. ![]() Shenmue I and II were created fourteen years ago, but complications within the industry meant that the sequel had never come to light. ![]() Shenmue’s creators put the fate of the game into the hands of fansįans had almost given up on the creation of Shenmue III, and no wonder. Using the Visibrain platform, we can sort through the 257,830 tweets that were posted between June 15th and June 19th to find out what Twitter thought of the return of Shenmue. The goal was reached within hours, breaking two Kickstarter records in the process, a wildly successful campaign that attracted international attention. The multi-million dollar company launched the crowdfunding campaign at its E3 press conference, with the promise that Shenmue III would be made if 2 million dollars were raised. Why? Sony hit the headlines with the announcement that it would be bringing back the legendary video game Shenmue… if fans were prepared to contribute via the crowdfunding platform Kickstarter. But even if video games aren’t your cup of tea, there’s a good chance that E3 2015 turned up in your Twitter stream last week. With all of the top video game companies announcing their hot new releases, E3 has always been an unmissable annual event for gamers. ![]() Last Tuesday was the 2015 edition of E3, the Electronic Entertainment Expo.
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